Warsaw launches a new promotional campaign in UK and Sweden

On 1 of June, the promotional campaign Warsaw City Break, prepared by the Warsaw Tourism Organization in cooperation with travel industry, was launched. The main activities of the campaign are carried out in the internet – banners and remarketing send traffic to the landing page available in English, where you can find useful information about top attractions in the city, updated event calendar, and recommended hotels. The main focus of the campaign is to shape the image of Warsaw as an attractive tourist destination to visit for a city break. The campaign is financed by WOT as well as from the fees of new members. It is scheduled until the end of July, however, it is possible to extend it for more months.

Landing page: www.warsawcitybreak.com