A series of lectures for students of the Vistula Academy of Finance and Business

As part of our cooperation with our member Vistula Academy of Finance and Business we organized a series of lectures for students of the Business Tourism Department on the promotion of Warsaw as a tourist destination and MICE. The lectures were held this week in Polish and English as part of the "Destination Marketing" classes. Using the example of the Warsaw Convention Bureau, we tried to present various promotion strategies and available tools that can be used to promote the city as a MICE destination. We also discussed, among other things, the role of cooperation with the local tourism industry, the City Office and participation in trade fairs.

We hope that the knowledge provided will prove valuable to future graduates and inspire them to pursue an active professional career in their chosen field, and consequently, increase the scope of promotion for our city abroad.