Danish press campaign

This week, a campaign promoting Warsaw in one of the largest Danish dailies has started Jyllands-Posten, initiated by the Foreign Centre of the Polish Tourist Organisation in Stockholm, responsible for promotion on Scandinavian markets. The articles created for the campaign were prepared based on materials and information provided by the Warsaw Tourist Organisation.

As part of the campaign in the digital version Jyllands-Posten and on https://finans.dk/ two articles have appeared from which Danish readers will be able to learn why Warsaw is currently the best city to visit for a weekend city break.

The first of the publications is dedicated to the leisure sector tourist looking for interesting cultural offers, good cuisine and quality services at affordable prices. In the pages of Finance the author convinces visitors to Warsaw for business purposes why it is worth extending your stay and staying in Warsaw, e.g. for a weekend. In both of them, we encourage you to familiarize yourself with, among others, new post-industrial facilities in Wola, such as the Norblin Factory or the Warsaw Brewery, to visit the Vistula Boulevards or Warsaw's Praga.

The headlines of the articles will be featured on the home pages of both portals until November 30.