New WOT campaign – Discover Warsaw in Summer

In the next, third campaign together with our members, we want to encourage you to discover the city in the summer.

We will therefore show Warsaw on various levels – from hotel stays, through visits to restaurants, museums and various attractions.

Our SM profile will be the leader in the action – https://www.facebook.com/OdkrywajWarszawe, thanks to which it will be easier for the recipients of the action to identify individual entities with the joint action and with the association.

With the involvement of our members, the campaign provides an opportunity to continue it in various versions - in the following seasons, as well as the creation of content by entities associated with WOT in the areas of geolocation, themes and occasions.

In the content of the posts, we will emphasize the summer character of the city, encourage you to take advantage of our offers, and the best recommendation will be one in which the industry recommends the services of the industry.

The OdkrywajWarszawęLatem hashtag will therefore appear in SM media many times. We hope that the presented content will allow you to reject stereotypes and set off on a holiday adventure to Warsaw!

The city is full of attractions, and excellent transport allows you to move to different parts of Warsaw. The concepts of revitalized areas are filled with interesting programs: Koneser, Elektrownia Powiśle, Browary Warszawskie, or Fabryka Norblin.

Museums offer visits to interesting exhibitions, such as the Maria Skłodowska-Curie Museum, the Museum of Dollhouses, Games and Toys, and the Museum of Illusions – the offers of which are aimed at everyone, although families with children should also be interested.

Temporary exhibitions:

– at the National Museum: works by Marc Chagall, whose art has penetrated the sphere of popular culture, and the painting that will open this year’s summer cinema in the museum garden in the Lorentz Courtyard.

– at the Museum of Warsaw presenting the artistic achievements of an outstanding creator of Polish fashion, who is also a model, fashion designer, owner of an art gallery, and a Varsovian who co-creates the artistic and social life of the capital.

– at the Fryderyk Chopin Museum in Warsaw, such as “Special Show. The Birth of Polish Romanticism, or “The Power of the Sign”

will meet the expectations and most refined tastes of tourists.

Actions prepared especially for the summer: e.g. Holidays in the Castle 2022, which aims to convince us that there are plenty of exciting adventures, puzzles, secrets and good fun waiting for us, or workshops for children and their guardians planned for July 9 and 23 at the Royal Łazienki Museum are just selected proposals addressed to the youngest visitors to the capital or city residents.

Exhibitions at the Zachęta – National Gallery of Art, the Ujazdowski Castle Centre for Contemporary Art, or the Museum of Modern Art will be a perfect complement to the above proposals.

Culinary Warsaw will complete the summer delight. Seasonal dishes served, for example, in the Akademia Restaurant or Le Braci will provide energy for a long sightseeing trip.

Right after it, you can relax at the Oasis Bueaty Day Spa, or simply on the Vistula Boulevards or one of the Warsaw beaches. You can experience a moment of respite in the city parks, gardens or reserves located within the city limits. We recommend the website as inspiration https://www.zielonamapa.waw.pl

Soothing will be provided by hotels: Mamaison Hotel Le Regina Warsaw, DoubleTree by by Hilton Hotel and Conference Centre Warsaw, the Orbis chain, or the historic Polonia Palace. Also many other hotels, which we write about on the website https://www.odkrywajWarszawe.pl

A good option for relaxation will be the Narvil hotel or Suntago Park of Poland, as well as many sightseeing suggestions prepared by CitySightseeing Warsaw or organizers of tourism and city games.

Throughout the summer, Chopin concerts are held in Łazienki Królewskie every Sunday at 12:00 and 16:00, but it is worth remembering that the Polish composer's music can also be listened to during daily evening concerts.

The action involves members who participated in two stages of the course on building engagement and joint promotion of the city in SM.

The campaign is not only aimed at tourists, but also at Warsaw residents, because they are also fans of the OdkrytajWarszawęLatem profile.

In the graphic proposal we focus on minimalism, but at the same time those features of the city that identify it: diversity, openness, optimism.

Over the coming weeks, we hope to observe the involvement of our members, "friendly provocations", comments and the repeated invitation #OdkryjWarszawęLatem

Because this summer the city is as vibrant as ever