New WOT social media campaigns in the face of COVID-19

Since mid-March 2020, due to the situation related to the development of COVID-19, many companies and institutions have had to adapt their activities to the restrictions introduced for public life aimed at limiting the spread of the pandemic.

In order to promote the activities of its members in this new situation, the Warsaw Tourism Organisation has launched three information and promotional campaigns in its social media:

#daily dose of culture – a campaign aimed at promoting initiatives undertaken by museums and galleries associated with WOT in the online space, such as virtual walks and curatorial tours, access to digital archives, video recordings, as well as examples of lessons and workshops for children and young people and educational materials for teachers and parents.

#Warsawcookingrecipes and #takeaway –  together with our member restaurants, we have launched a campaign on social media to share recipes for the best dishes from Warsaw's restaurants. In connection with the approaching Easter holidays, we will also inform you about the holiday menu prepared for takeaway and present recipes for holiday treats. As part of the support of our members from the catering industry, we are also publishing information about culinary workshops conducted online and any other activities in the new circumstances.

#Warszawagreetings - campaign aimed at expressing solidarity with the tourism industry in other cities in Poland, also affected by the crisis caused by the pandemic. By sending greetings to various cities in Poland and Europe, we also take care to maintain the attractive image of Warsaw among consumers. So far, greetings have been published for Łódź, Poznań, Gdańsk, Lublin, Bydgoszcz, Kielce, Toruń and Kraków. The greetings have been extended to Ireland on the occasion of St. Patrick's Day and Hungary on the occasion of Polish-Hungarian friendship day.

#WarsawWillWait – a joint campaign of four cities initiated by the Gdańsk tourist organization Visit Gdańsk, based on the assumptions of #Warszawapozdrzawa with an emphasis on increasing tourist traffic after the end of the pandemic. Conducted in parallel in English with a view to reaching foreign recipients.

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