Rebuilding after the crisis – survey results

The rapidly changing situation during the crisis caused by the virus pandemic requires us to constantly monitor the latest information and changes that have a direct impact on the tourism industry.

In response to the demand for verified, reliable information, research and analysis regarding tourism, the Warsaw Tourism Organization is taking a number of actions to help its members affected by the crisis caused by the SARS-CoV-2 virus.

Therefore, when planning the broadest and most effective strategy for the months after the situation stabilizes, we sought the opinion of the tourism industry. Today, thanks to the answers received from the surveys, we can decide what tools and markets we should use to conduct activities in the coming period.

By sharing this data, we would like to remind you that, in addition to implementing ad hoc solutions that are intended to maintain interest in Warsaw and your activities, we are making every effort to be able to promote our city with full force after the crisis ends.

Individual tourists will return the fastest

What type of tourism will recover the fastest? The respondents believe that individual leisure tourism (48%) and MICE (20%) have the greatest chance for a real and rapid recovery.

The smallest percentage of respondents indicated that it would be group leisure tourism (7%).

Warsaw is counting on its compatriots

In which markets (countries) should promotional activities be conducted in order to most effectively rebuild demand, regardless of your sales profile? The largest number of entrepreneurs indicate the Domestic Market (38%), slightly fewer believe that these should be the previous main Markets (in which promotional activities were conducted) (29%).

Some respondents (19 percent) believe, however, that these should be markets of neighbouring countries (Czech Republic, Slovakia, Baltic countries).

City tourism (city break) is the most important

As for the products that have a chance for a real and quick recovery in arrivals, the Warsaw tourism industry states that it is City tourism (city break) (21 percent). Next in line are ex aequo Cultural and business tourism (12 percent).

The smallest percentage of respondents indicated the products Warszawa Judaica (3%) and Warszawa historical (3%).

If you rebuild the promotion, then…

Equally, because 11% of those who gave specific answers, would like the promotion conducted by WOT and UM to take place in social media and through the organization of study trips in Warsaw for tour operators, travel agents and meeting planners, remarketing campaigns are also important for them. Slightly less, 10% indicate Adwords campaigns, 9% are inclined to grant projects to commercialize Warsaw's offer.