Discover Warsaw - a new website for domestic tourists

We are opening in a new version for domestic tourists.

With tourists in mind, of whom over 7 million came to Warsaw from the domestic market in 2018, a new website was created www.odkrytajwarszawe.pl  The motive for starting work on its creation was research indicating that the domestic market would recover the fastest after the Covid-19 crisis.

The new website contains product offers exclusively from members of the Warsaw Tourism Organization, which are aimed at domestic consumers. It is already being used in the promotional campaign of the Polish Tourism Organization "Relax in Poland". From June 15, 2020, the offers are also presented in the Warsaw campaign implemented together with the Warsaw Tourism Office. The campaign environment will be social media and the website, where, in addition to image content and articles with 'product placement', the aforementioned offers will also find a place.

The campaign may be targeted at city residents, including visitors who have chosen Warsaw as a new place to live and work. It is with them in mind that we have established cooperation with ZTM, so that partners who have introduced a discount for Varsovian Card holders can be marked with a special sign. The benefit may be mutual for both members of the association, because they will gain new customers, and for Varsovians who pay PIT tax in the city.

The efforts to attract domestic tourists appear in the activities of many cities. While Poles can look for offers for a summer vacation in places and regions dedicated to such recreation, Warsaw can promote itself as a destination for a few days' stay - both for those who follow the classic paths, as well as those interested in visiting undiscovered places on their own. Among the offers there will be a number of interesting ideas for school trips, but also for those who choose to travel alone or are looking for active recreation. Warsaw evokes good associations of an open, friendly city, where new ideas are the initiative of active residents. The city's good tourism policy has meant that Warsaw has never been associated with the phenomenon of overtourism. It is a city that has interesting natural, cultural and historical values, and above all is safe, clean and has well-organized public transport.

We leave the new website to the judgment of future visitors, but we cordially invite them today. to discover Warsaw – anew.