The Polish Tourism Organisation has announced its Action Plan for 2025

We are pleased to announce that the Polish Tourism Organisation, one of the key stakeholders in Polish tourism, has presented its Action Plan for 2025. The document, positively reviewed by the POT Council on 18 February 2025, sets the directions of action for the coming year and is a continuation of the Integrated Marketing Communication Management Strategy for Tourism until 2030.

The new document layout, consistent with the strategy structure, includes: 9 strategic areas and 36 programs, supplemented by promotional campaigns implemented on the domestic and foreign markets – including by the Foreign POT Centres. The document also includes detailed summaries of the activities of individual ZOPOTs, as well as initiatives of the Poland Convention Bureau, planned research and analysis, and a list of trade fair events in which POT will participate in 2025.

The Warsaw Tourism Organization closely cooperates with the Polish Tourist Organisation in activities promoting Warsaw on international markets. We provide our members with this document so that they can familiarise themselves with the planned initiatives and take full advantage of the opportunities for cooperation.

The POT action plan for 2025 is available at the link: POT Action Plan 2025.