Travel like local

The project "Travel like Local", initiated by the foreign center of the Polish Tourist Organization, aims to promote popular Polish tourist destinations, including Krakow, Warsaw, and Gdansk, through the residents of these cities of Chinese origin. There is no better invitation than a recommendation from those who know the city.

In this project we decided to present places from a unique perspective with a special emphasis on those that are not often visited by Chinese tourists so far.

Warsaw in a culinary context a Chinese woman will recommend, who has been living in Poland for 6 years. We wanted to use her local knowledge and perspective to present Warsaw in an authentic and unconventional way.

ZOPOT plans to publish the campaign via social media platforms (operated by ZOPOT), including WeChat (22,000 followers), Weibo (123,000 followers) and RED (2,700 followers), as well as on the social media profiles of campaign participants.

We started our discovery of Warsaw by showing a traditional breakfast, and then we visited Hala Koszyki. For lunch, we invited our guests to Syrena Irena – a bistro serving traditional Polish cuisine. The end of the “taste of Warsaw” was dinner at Koneser Grill, and the culmination of an active day was a tasting of craft beers at Fabryka Norblina.

The material, prepared in cooperation with a foreign POT center, will appear in Chinese social media channels. We therefore count on a large reach and, ultimately, an increase in visits to Warsaw from the Chinese market.