#TolyTogether
Discovering and learning are natural human needs, and Warsaw has a strongly developed image of a city both as a tourist and a business city. For this reason, we strongly believe that when tourist and conference traffic resumes, our city will once again appear in the plans of many tourists, visitors and event participants.
We have representatives of all areas of tourism in the association and, very importantly, the Capital City of Warsaw. We are ending this year strongly integrated and certain that together with everyone we will be able to continue to work effectively and talk about our city.
Meanwhile… It is important solidarity between people and cooperation in the industry. It will be difficult to survive alone.
#TolyTogether we will manage to rebuild the tourist market of Warsaw. Only with mutual care and support will we manage to maintain the structure to which both residents and guests visiting our city have become accustomed. Only together will it be possible to think about building a new, even better competitive position for Warsaw.
Share #TolyTogether is an expression of the will of cooperation of the members of our Association. Participation in it is voluntary, confirmed by application.
The campaign carried out in social media will last about 14 days, it is in the nature of a dialogue in which we will remember each other, remind each other, inform about the new offer and wish each other a better future.
Recent months have shown that there is extraordinary creativity on the supply side, and at the same time great responsibility for the health of employees and customers. Individual sectors are implementing subsequent guidelines, adhering to ever new regulations and restrictions.
The product offered by the industry changes every day. Online sightseeing, offers provided for a tourist voucher, offers of online lessons for teachers, takeaway food, photo sessions in facilities, Home Office in hotels, or transport or facilities lent for the needs of the health service.
The new offer is a response to new expectations. And this is also what this campaign is about. About the new offer of our members, adapted to the current situation.
How do we talk about it…? the members will decide.
It may be a simple greeting, an invitation to cooperate, or support expressed in words. We do not interfere in this aspect of the campaign. The content of the posts broadcast will depend solely on the members taking part in the campaign. #TrilyTogether.
A few words about the campaign (technically):
- Participation in the campaign involves taking a photo or recording a video and then preparing a post on FB (in which the campaign participant will describe the selected place/attraction/object from the CURRENT offer of WOT members).
- The preparation of the post can be done by physically visiting the place that is being reminded of (if the sanitary regime allows it and the participant expresses such a desire) or by visiting the website of the given place
- The presented material should take into account the aspect of safety and new, constantly changing restrictions.
- In the broadcast post, the selected WOT member is marked
- We adapt the photos and content of the posts to the current reality
- Posts are published based on a prepared schedule.
Below are sample graphics that will be used in the campaign:
The passing year 2020 is undoubtedly one of the most difficult periods in which we all have to function - both on a purely human level, as well as on a social or economic level. Over the past 9 months, the Warsaw Tourism Organization has put a lot of effort into various activities aimed at providing support to entrepreneurs associated in our association: we shared current knowledge and information on government and city aid programs, actively lobbied for their expansion and the inclusion of additional, omitted sectoral groups, organized and participated in many consultation meetings, and - to the extent possible - undertook individual interventions in the case of those representatives of Warsaw's tourist and cultural life who were most affected. We did not leave anyone out, believing that tourism, especially in large, tourist cities, is a set of many interconnected vessels, and all its stakeholders and beneficiaries are needed for its smooth functioning. And we will continue to cooperate with them in the new year 2021.
Summary
The #TylkoRazem campaign, which began on December 3 with the participation of WOT members, lasted over two weeks and was crowned by the joint wishes of the metropolitan tourist organizations in Gdańsk, Poznań and Łódź as well as the Masovian Tourist Organization, i.e. the partners of our joint activities over the past year.
The campaign activities were intended to show the solidarity of the Warsaw tourist market (in the context of the regulations and restrictions introduced in hotels, restaurants, cultural facilities, etc.). Participation in the campaign was voluntary and technically consisted of taking a photo or recording a video, and then preparing a post on FB in which the participant of the campaign described the selected place/attraction/facility. The activities were in the form of a dialogue, in which WOT members mentioned each other, reminded each other, informed each other about the new offer and wished each other a better future. We can therefore say that the dialogue about new ideas, offers and mutual recommendations was a kind of networking, which we could not conduct in the traditional table form. We talked about new ideas for sightseeing, workshops for children on preparing Christmas decorations, workshops on making pierogi and wine tasting, as well as cooperation and plans for the future.
The participants of the action did not promote themselves or their offers, but talked about their current and future partners with whom they will develop urban tourism.
For example: the capital city hall encouraged people to familiarize themselves with the offer of the Royal Castle, and one of the hotels praised the tour operator. The hotel talked about the restaurant's offer, and the restaurant in turn about the tour operator it cooperates with. All this to show that tourism in large cities is a set of interconnected vessels, in which service providers need each other. The event agency promoted technical suppliers, and the conference and congress organizer promoted the facility or conference room. We all need each other. This is the conclusion resulting from the conducted campaign.
The action was started by the initiator, the Warsaw Tourist Organization, and the first invitation concerned 8 entities. The subsequent ones took place according to a precisely prepared schedule, which helped us to efficiently monitor the course of the entire action.
Over 60 entities, including our partners: MROT and Metropolitan LOT, published 64 posts on Facebook as part of the campaign, which reached over 207 thousand recipients.
Although the #TylkoRazem campaign took place among the association's members, it was already in its final stage that it began to live a life of its own, and subsequent posts by our members' partners are being broadcast under the hashtag #TylkoRazem.
The campaign had a very good response in the media, many articles were published in the thematic press and interviews were held on ESKA and WAWA radios and radio dla Ciebie. Posts about the campaign were shared by our colleagues from PIT, Turystyka na UW, Okno na Warszawę, Dzielnica Wisły.
