Warsaw is not only… a joint image and product campaign of SBT and WOT on the official tourist portal of Warsaw

On June 15, a joint promotional campaign of the Capital Tourism Office and the Warsaw Tourist Organization was launched under the slogan "Warsaw is not only…”. The campaign was conducted on the city's official tourist website (go2warsaw.pl) and on social media is aimed at domestic tourists. In connection with the lifting of restrictions caused by the COVID-19 pandemic and the visible "unfreezing" of domestic tourist traffic, the campaign is to encourage residents of other Polish cities to visit Warsaw.  

The capital evokes many associations among tourists that have been perpetuated over the years. Through the content published on the portal go2warsaw.pl and promotional spots on social media, the campaign is intended to encourage people to discover Warsaw anew – to explore off the beaten track and according to their own preferences.  

The joint campaign of SBT and WOT also has a product character. In addition to tips and inspiration for visitors, the published content will link to the new pagewww.odkrytajwarszawe.pl, where we have collected offers prepared by members of the Warsaw Tourist Organization. "We believe that the best recommendation is the one we give with full conviction to the sightseeing suggestions described on this page. We are very happy to pass them on to future guests who are planning a trip to Warsaw" – says Barbara Tutak, president of WOT.

The campaign is complemented by a game called "Warsaw Quest". After solving the quiz on the website www.warsawquest.go2warsaw.pl Internet users can check what type of tourist their travel preferences suit, and then download a list of challenges (quests) that will make their stay in Warsaw more attractive. Among the published challenges, there were many ideas for using the offers of members of the Warsaw Tourist Organization