Training workshop for members and partners of the Warsaw Tourist Organization
On December 15, 2020, an online training workshop for members and partners of the Warsaw Tourism Organization was held. The aim of the workshop, commissioned by the Polish Tourism Organization, was to identify good practices in managing the tourism business during the pandemic crisis and after its end. We would like to thank everyone who took part in our event!
Below is the workshop program, you can also download it presentation from the meeting:
- Trends in Leisure Tourism and MICE
- Guidelines for action during and after the pandemic
- Effective activities in the field of leisure tourism and MICE implemented in 2020:
- promotion of offers implemented through PBT,
- promotional activities on social media during lockdown
- "Warsaw is not only" campaign
- new tools in the leisure and MICE sector (virtual travel, flexible offer)
- acquisition of events until 2026 (current status, planned activities)
- promotion of online and hybrid events in the MICE area
- Activities planned for 2021
- How to encourage tourists to come in the post-pandemic period?
- Good practices in innovation – changing existing 'tourism products' into 'experience centres'.
