Warsaw Congress Ambassador Club

We acquire large congress events for the capital city within the framework of the triple helix concept (triple helix), which since the 1990s has described the model of development of innovative economies created by the so-called knowledge societies, in which science and intellectual capital play the main role. The concept triple helix assumes that the innovation of a knowledge-based economy is the result of close cooperation between three sectors: the science centre, the business world and representatives of the government or local government. The model of this dynamic relationship, although obviously complex in theory, comes down to a simple principle: science centres (universities, research institutes, etc.) have the greatest innovation potential within the research they conduct; the business world (from international corporations to local start-ups) has, in turn, a natural motivation and financial resources to implement these innovations within new products and services (building a competitive advantage and increasing profitability). This mutually complementary relationship between the science and business worlds is in turn beneficial for public administration (development of a modern, free-market economy), and therefore it supports this cooperation at various levels – from legislation to subsidies and support programmes.

The triple helix model finds its practical application in the synergistic work of stakeholders from the three aforementioned sectors on acquiring international congresses for destinations. These events are one of the basic tools within which knowledge transfer takes place, which determines the emergence of innovation (the world of science), increases the possibility of its product implementation (local and international business world) and allows for embedding these solutions within the local economy (administration). The role of the convention bureau is to appropriately stimulate the cooperation of these stakeholders and to take care of the preparation and promotion of the city's attractive offer for the congress competition of destinations. Within the framework of such a model, Warsaw CvB works with the local world of science, business and administration. Additionally, in order to increase the effectiveness of its activities (acquiring events) and to work for the development of the local economy, the Warsaw Convention Bureau selects priority events for acquisition using, among others, the guidelines of the Warsaw City Office, which define the key sectors of the Warsaw economy. One of such directional documents is the "Diagnosis of the potential of SMEs from the Warsaw Functional Area in terms of internationalization" (Warsaw, 2017). A short version of this document is available here.